I combine business, aesthetics and functionality in a digital product that creates a unique interaction experience. I have designed online stores, web services, mobile apps, promotional and corporate websites.
I have worked with such brands as Yandex, Microsoft, VTB, Sber, Exbico Group, Cryomed, Brusnika, Adapty, and others.
Vyacheslav Maletskiy
Design
Maletskiy
ВТБ Cifra App
Team:
What I did:
Results:
- 1 Product Designer (myself)
- 1 Product Owner
- 1 Project Manager
- 2 Business Analysts
- 2 iOS Developers
- 2 Android Developers
- 2 QA Testers
What I did:
- Collaborated with the product owner, business analysts, and technical director to improve all major user scenarios (onboarding, tariff selection and payment, payment creation, adding a bank).
- Formulated and tested hypotheses based on user pain points (CJM, App and Google Store reviews, JTBD).
- Identified bugs, improved interface and interaction experience (UX copywriting, padding system, micro-interactions, UI elements, etc.).
Results:
- Negative reviews in the App and Google Store decreased by 3 times.
- The UX/UI kit was improved and refined, making it faster and easier to design interfaces for testing hypotheses.
- Redesigned: large onboarding with tariff selection, task card ergonomics, improved bank adding scenario.
- Added sections: One-time services, Promo code addition, Account deletion with feedback.
- By reworking and adding new features, the number of positive reviews increased by 20% and the app usage time increased by 12%.
Admarket
The primary task was to design a web service that would unify outdoor, indoor, internet, and TV advertising into a single process of launching an ad campaign.
Team:
Tasks:
Results:
Future plans:
Team:
- 1 Product Designer (me)
- 1 Project Manager
- 1 Product Owner
- 1 QA Testers
- 2 Backend Developers
- 2 Frontend Developers
Tasks:
- Collaborated with the Technical Director and Product Owner to design the MVP version of the service for the client and contractor based on the requirements.
- Put a lot of thought into the Ton of Voice and UX writing of short and clear phrases/sentences.
- Created User Stories and CJM.
- Conducted usability testing for every major new feature.
- Gathered feedback and data from analytics to create new hypotheses or improve existing features.
- Checked and tested the coded interface.
Results:
- Designed the MVP version of the service for the client and contractor within 1 month.
- Integrated all 4 types of advertising into the general flow of creating an ad campaign within 3 months.
- Created a full-fledged UI Kit.
- Developed a brand style for advertising creatives and SMM.
- Designed sections for the client side: Login/Registration, Homepage, Personal Account, Create Advertising Campaign, Advertising Campaign Page, Notifications, Operations History.
- Designed sections for the contractor side: Login/Registration, Reservations, Media Formats, Advertising Carriers, Personal Account, Settings.
Future plans:
- Create a creative constructor.
- Statistics cabinet for advertising campaigns.
- Mobile application.
Qbrick
I joined the project as the second designer and was responsible for the development and improvement of several products:
Team:
What I did:
Results:
- The main product Kirpich is a digital platform for purchasing construction materials, equipment, and components. When I joined, the product was still in the MVP stage.
- The Kirpich application for iOS and Android. When I joined, the application did not exist yet.
- Construction Material Price Analytics — an evaluation of the effectiveness of purchases, monitoring of current market prices, and forecasting of the cost of construction materials.
Team:
- 1 Data Scientist
- 1 Project Manager
- 1 Analyst
- 1 Editor
- 2 Product Designers (including myself)
- 2 Product Owners
- 2 Product Managers
- 2 QA Testers
- 3 Backend Developers
- 4 Frontend Developers
What I did:
- Discussed new features with the business and development teams to better understand which solution would be best, taking into account time, complexity, and resources.
- Analyzed data (analytics from hotjar, user feedback, surveys, in-depth and not-so-in-depth interviews) and formulated and tested hypotheses based on them.
- Created user stories and CJMs.
- Developed and maintained the UI/UX-Kit for web and app.
- Created the design system.
- Worked with the UX editor to create text in the interface and establish a Tone of Voice.
- Conducted demos for developers.
- Presented and defended solutions to investors.
- Created presentations for developers, investors, and partners.
- Hired designers and conducted interviews.
- Collaborated with the foreign UI/UX agency Lollypop, helped conduct research, and conducted in-depth interviews.
Results:
- Implemented the "Design Review" stage (the task comes after testing) in the overall process.
- Designed the web platform "Kirpich" from MVP to FullWorking version.
- Designed the "Kirpich" application from MVP to FullWorking version.
- Designed landing pages for suppliers, developers, and construction material price analysts.
- Designed the MVP version of the price analytics service.
- Created the UI/UX-Kit for web and app.
- Designed 20+ presentations.
Finspin
Exbico is a company that develops online B2B-B2C services and credit-financial marketplaces.
Currently, the company has five products:
Responsibilities:
Achievements:
Currently, the company has five products:
- EBC System: an online service for attracting customers and checking their credit capabilities. The service is used by credit brokers, realtors, microfinance organizations, and banks.
- Mycreditinfo: a financial and credit marketplace for individuals. Customers receive information about their assessment and credit history, as well as consultation on improving their credit history and choosing credit products.
- Unirate24: an online service for checking employees and counterparties.
- Finspin: an online service that connects large data owners, creditors, and borrowers. A borrower leaves one loan application on the service and instantly receives approval from multiple creditors.
- Exbico.Bot: development and implementation of smart voice and chat bots in financial sector companies. With our technologies, we process more than 200,000 calls and chats from potential customers daily, related to loan application procedures and credit information.
Responsibilities:
- Worked in a team with product owners, department heads, analysts, marketers, and developers.
- Analyzed services, proposed hypotheses, designed new user scenarios to improve interaction with the product.
- Created prototypes and layouts.
- Designed presentations, advertisements, and websites.
- Gathered and analyzed data, conducted user research, and coordinated design decisions with development.
Achievements:
- Increased Finspin's conversion rate by 8% through complete rebranding and constant hypothesis testing in narrow places in the funnel.
- Created a working UI-kit for the EBC System product and updated existing ones for Finpsin, Mycreditinfo, and Unirate24.
- Translated all components of Unirate24 to Material Design.
- Performed a complete redesign of the EBC System cabinet using Material Design.
Groom Academy
Grooming training school from the largest network of grooming salons GROOM
RESEARCH — Art-direction — WEB-DESIGN — ui/ux — PROTOTYPING — COPYWRITING — Interaction DESIGN
2022
Education
design director, Web Designer
Groom
Task:
Redesign the website and update the visual language for the largest pet salon network in Russia, Groom.
Development requirements:
Design requirements:
Technologies used:
Challenges faced:
Results:
Redesign the website and update the visual language for the largest pet salon network in Russia, Groom.
Development requirements:
- Multidomain. The network has expanded beyond Russia and opened a salon in Kazakhstan.
- Multiregional. Adding new cities with automatic subdomain creation.
- Multi-salon. Customers should be able to see the contacts of the selected salon when navigating the site.
- Automatic determination of the customer's city using GeoIP databases and attachment to the selected salon.
Design requirements:
- The website should stand out from other competitors.
- The pages of the site should be as informative as possible for pet owners.
- Maintain the brand colors.
- General service catalog with the ability to set individual prices for a specific salon.
Technologies used:
- Design - Figma, Miro, Affinity Designer
- Frontend - Laravel, MariaDB
- Backend - Vue.js, Sass, Webpack
Challenges faced:
- All websites were different from each other, there was no unified brand style.
- Lack of unified design components and usage rules, which made everything look inconsistent.
- There was no unified catalog of services, pets, and masters.
- Content duplication when adding a new city.
- The site consisted only of static HTML files.
Results:
- Analyzed 50+ competitors.
- Took neon, took pet hair and combined it together. Thus, neon lines of different shapes with brand colors were born on the digital light.
- Restructured the entire site structure.
- Created a unique tone of voice.
- Updated and complemented the brand style.
- Made templates for various advertising media and usage instructions.
- Developed a UI Kit for redesigning the following sites (Grooming Academy, Franchise, Promo Pages).
- Officially presented the site to the entire franchise network.
Cryomed
International manufacturer of#nbsp:cryotherapy equipment
research — art-direction — WEB-DESIGN — UI/UX — PROTOTYPING — Interaction DESIGN
2021
Biohacking
Web Designer
Larana Market
Online store of inexpensive furniture in the Urals
research — UI/UX Design — WEB-DESIGN — art-direction — rebranding — Interaction design
2019
Furniture
Design director, Web designer
Pharma Cosmetics
The largest online cosmetics store
research — UI/UX/IXD Design — WEB-DESIGN — art-direction — rebranding
2022
Beauty
Design director, Web designer
In Developing
Кирпич
На проект пришел как второй дизайнер. Занимался развитием и улучшением нескольких продуктов вместе с 10 разработчиками, 2 аналитиками, 2 менеджерами и 2 продукт-оунерами:
Чем занимался:
Результаты:
- Основной продукт «Кирпич» — цифровая платформа закупок стройматериалов, оборудования и комплектующих. Когда пришел, продукт был еще на стадии MVP.
- Приложение «Кирпич» для iOS и Android. Когда пришел, приложения еще не было.
- «Аналитика цен стройматериалов» — оценка эффективности закупок, мониторинг актуальных рыночных цен и прогноз стоимости строительных материалов
Чем занимался:
- Обсуждал с бизнесом и разработкой новые фичи, чтобы лучше понять какое решение будет наилучшим, с учетом времени, сложности и сил.
- Анализировал данные (аналитика из hotjar, обратная связь от пользователей, проведение опросов, глубинных и не очень интервью) и исходя из них формулировал и проверял гипотезы.
- Составлял User Stories и
- Развивал и поддерживал UI/UX-Kit в актуальном состоянии для Web и App.
- Формировал дизайн-систему
- Совместно с UX-редактором продумывали текст в интерфейсе и формировали Ton of Voice.
- Проводил демо для разработчиков.
- Проводил делмо и защищал решения перед инвестором.
- Делал презентации для застройщиков, инвесторов, партнеров.
- Занимался наймом дизайнера, проводил интервью.
- Сотрудничал с иностранным UI/UX агентством Lollypop. Помогал проводить исследования, проводил глубинные интервью.
Результаты:
- Внедрен этап «Design Review» (задача попадает после тестирования) в общем процессе.
- Дизайн Web-платформы «Кирпич» с MVP-версии до FullWorking-версии.
- Дизайн приложения «Кирпич» с MVP-версии до FullWorking-версии
- Дизайн лендингов для поставщика, застройщика и аналитики цен стройматерилов.
- Дизайн MVP-версии сервиса аналитики цен.
- UI/UX-Kit для Web и App
- Задизайнено 20+ презентаций
Others projects
Family Notes
Name
Preview
Link
UI/UX, Web Design
Type
Homation
UI/UX, Web Design, Branding, Mobile app Design
Kontora Barbershop
UI/UX, Web Design, Art-Direction
Unirate 24
UI/UX, Product Design
Kuzma Barbershop
Web Design, Branding, Art-Direction
EI Digital Production Agency
Web Design, Branding
Vyacheslav
Maletskiy
Maletskiy
Sunday, May 8, 2022 at 3:27 pm
Skills
Soft
Figma / Miro / Axure RP
Design Thinking / CustDev
Prototyping / Usability Testing
Discovery / UX Research / CJM / JTBD
Jira / YouTrack / Trello / Notion
GA / MixPanel / Hotjar / Amplitude
Webflow / Tilda / Readymag
Design Thinking / CustDev
Prototyping / Usability Testing
Discovery / UX Research / CJM / JTBD
Jira / YouTrack / Trello / Notion
GA / MixPanel / Hotjar / Amplitude
Webflow / Tilda / Readymag
Hard
I don't get emotional, even if someone has made a big mistake or everything is going terribly wrong. I focus not on the problem, but on finding a solution. I try to explain to the person/team why a solution is better/worse and how things should or should not be done.
Eternal piece of mind
If the product or context allows, I enjoy finding unconventional and, as far as possible, elegant solutions.
Creativity
I am meticulous about the spacing, copy, spelling errors, visual hierarchy, typography, button sizes, design consistency, and so on. But I don't go overboard with it. I try not to get bogged down when it's unnecessary.
Sensible perfectionism
When designing, I consider where and how a particular interface element or solution will be located and adapted on different devices (Desktop/Laptop/Mobile) and platforms (Web/iOS/Android).
Cross-platform adaptive thinking
I don't try to do everything on my own. I understand that a good product is always the result of coordinated work by everyone involved, not just in development.
Team player
I think through all possible scenarios and the behavior of interface elements in different contexts and environments. I spend a lot of time on wording on each screen and think through every label on every button.
Attention to details
When diving into a task or designing an interface, I always look at possible solutions from different angles. I can switch to different research, read additional materials, or communicate with other team members if I am unsure about something or don't know something.
Cognitive flexibility
I explore and try to understand the pain points and emotions of users. I look for ways to help them.
Emotional Intellect
Within the project, I'm also interested in the processes of business, marketing, development, sales, and other things that could help me delve into the product context and look more broadly at possible solutions or the implementation of new features. I look at how other products are structured, and I surf the internet if the task is complex and doesn't have a single correct solution.
Curiosity